Welcome and thank you for visiting the Brandful ® website! Our premise is that every person and every organization has a brand, whether they know it or not. Having a brand and living your brand are quite different.
The Brandful Workforce: How Employees Can Make, Not Break, Your Brand is now available! This book is a practical “How-To” guide for organizations who genuinely want an authentic brand, both inside and out. The Brandful Workforce is not your ordinary business book. This may be the first interactive business book – packed with links to videos and ongoing discussions. Make sure you purchase your online version as well as your hard copy, so you can get the most out of your experience.
Brandful ® Workforce
A workforce can work “for” or “against” your brand. A brandful ® workforce charges forward FOR your brand! Our mission and dream is for every company to brag about their exceptional workforce…. so much so that the workforce is seen, both internally and externally as an integral and critical part of the company brand. When leaders actually believe that their employees are second to none, then we’re well on our way to accomplishing our mission.
Why a Brandful Workforce?
While bottom-line results are most critical to organization’s long-term success, people are the top asset that can drive these results. Many organizations have turned to employee engagement. Why have an engaged workforce if employees are not promoting your brand and contributing the most to corporate profitability and sustainability? A “brandful® ” workforce is one in which the employees are actively promoting the brand because they sincerely love it. The Brandful Workforce is dedicated to helping corporations involve and leverage their engaged workforce toward a more aligned and powerful brand.
Brandful® Workforce Perspective on Advertising
(for discussion at Wharton’s Future on Advertising Advisory Board meeting)
Brandful® Workforce Keynote Presentation
Julia unveiled her new concept at ERE Recruiting Conference 2012
Examples of Brandful® Workforce Videos
General Electric (originally made for employees but used for external advertising)
JetBlue Safety Video (music video made by Crewmember)
AOL (internal company update that screams the brand)
Windows Phone 8 (made by an intern)
NASA (music video made by interns and team)
Patagonia (interview with CEO, Yvon Chouinard)
Dunkin Donuts (customer-made video to honor an employee)
Google (rap video made by employee – brandful or unbrandful?)
Southwest Airlines Flight Attendant
ClearVision (made by interns)