About Us

The Brandful® Workforce was founded by Julia Gometz, a global thought leader and practitioner in people strategy. Her focus is “How can employees best contribute to bottom-line business results?” As featured in Forbes magazine, The Brandful Workforce provides expertise to organizations on how a workforce can work “for” the brand, rather than “against” it. Her book, The Brandful® Workforce, introduces a first-ever roadmap for organizations on how to create and sustain the brand internally. It also inspires individuals to be part of an organization whose products or services truly match their passions.

Prior to her current venture, Julia successfully built and led three critical People functions at JetBlue Airways over her eight year tenure: Employee Relations, People Analytics and Employee Engagement.  An expert in making people the top competitive advantage for any organization, she has collaborated with colleagues at Fortune 100 and Fortune 500 companies, as well as public and nonprofit organizations. Julia is an accomplished speaker engaging audiences internationally on the topic of people strategy.

Julia received a B.A. in International Relations from Emory University and is fluent in both French and Spanish. She received her Master’s degree in Conflict Analysis and Resolution from George Mason University. Previously, she worked in Equity Research at Morgan Stanley and served as a mediator and arbitrator on Wall Street. Julia lives in Forest Hills, New York with her husband and four children.

Get to know her better. View a five-minute synopsis of Julia in action:

2 thoughts on “About Us

  1. Pingback: Building a “Brandful” Work Environment: It’s Engagement by Another Name

  2. Pingback: Increase Employees’ Focus on Your Brand | Madison Performance Group

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