The latest Brandful Workforce Executive Forum took place in December 2013 at OppenheimerFunds in lower Manhattan by the World Trade Center memorial. The topic was on building a brandful index, a new project we will launch in 2014. We discussed what the tool would look like and how it could be developed for and by organizations that want to build and sustain a workforce of brand ambassadors. We brainstormed some of the potential measures that indicate the levels at which the workforce contributes to the external brand value, and considered how the index could provide actionable insights to help engage employees to become brandful. Thanks to a fantastic group of participants from American Express, the Cleveland Clinic, Time Inc., Exelis, Expedia and OppenheimerFunds.
The previous forum took place at IBM’s Manhattan office on April 24, 2013. Please see the brief video recap below.
Click here to view a brief video recap of the December 4, 2012 meeting.