2014 Most Brandful Moment

Only a few more hours until 2015.  Quick: What was your most memorable moment of 2014?

Mine was a brandful moment: Rolling out brandful to a new audience.

Looking back on 2014, one of my favorite projects was working with DeVry Institute to provide some brandful resources to their community of students and alumni.  Prior to the engagement, I had an idea of what DeVry was all about but after getting a deeper inside view of this educational organization, with over 90 campuses, nation-wide, I now understand more fully the value of the DeVry brand.  They have a sweet spot for mid-career folks who are working and want to make a change for the better. I believe this population is growing, especially as the average job tenure is only about three years. Top that with longer average life spans, working retirees, a growing trend for multiple changing careers, and DeVry’s business model, which includes affordable education, and you can see that they are well-positioned for success.

DeVry was excited about introducing their students and alumni to the concept of brandful as a new career trend. Instead of just looking for any old job, the idea is to look for an organization that you believe in, first.  So just as employers want to find the right brandful employees, job-seekers also should proactively look for their own match that aligns with their personal brand.

I spoke to faculty, students, alumni and administrators about their views on a brandful career path, its importance and relevance to career success and how they could go about becoming brandful. The conversations were enlightening and thought-provoking. I started out by asking each person to talk about their current job, their field of study and career. It was a typical conversation. Then came the curve question:

“What are some of your personal favorite brands?”

That’s when their eyes would light up and the smile would come on. Hmmmm. They would think with grins. Then they would start naming companies, both big and small, whatever came to mind.  Just as they would get on a roll with the list, I came with the punch:

“Have you ever considered working at any of these companies?”

The grin turned to a look of wonder and then fireworks. Why has nobody really thought of a career in this way? Most answered: “I don’t know, but they should!”

Some of the folks with whom I spoke, left with an enthusiasm for a renewed career approach and ideas on where they can bring value beyond the specific job. I also left with greater drive for the future of brandful. http://brandfulworkforce.com/most-brandful-moment/ http://brandfulworkforce.com/most-brandful-moment/ http://brandfulworkforce.com/most-brandful-moment/ http://brandfulworkforce.com/most-brandful-moment/ http://brandfulworkforce.com/most-brandful-moment/ http://brandfulworkforce.com/most-brandful-moment/ http://brandfulworkforce.com/most-brandful-moment/Witnessing the personal lightbulb moments was quite powerful. I look forward to many more of these in 2015.

Stay tuned for upcoming 2015 launches including Top Brandful Companies List and the New York City Brandful Tour.  Have a Brandful New Year!

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