PetSmart – Brandful Example

I continue my hunt for examples of brandful employees and today, I found another great one! The title of this Forbes article really aligns with the entire essence of what it means to be brandful: “How Just One Great Employee Can Make the Brand.” Getting a glimpse of the employee, Mike Miller, through the article, validates my brandful recruiting model on how to bring brandful employees into your organization. Wouldn’t you just assume that any employee at a pet store, should be a pet owner? Sure, then why don’t all teachers have children or plan to have children? Or why don’t folks who work for an airline love traveling? Or folks that work at electronics stores, own a lot of electronics? It seems so common-sensical (is that word?) but all too often, I find employees who are completely out of touch with the core business they are delivering.

Anyway, back to Mike Miller, PetSmart and the article. Mike, of course, owns a dog, and is 100% passionate about pets and helping them…and I mean genuinely. This is what I would call a good “brand match.” Mike is getting paid to do what he loves. You don’t need to incentivize Mike – like give him a $25 gift card if he sells a certain amount of products. There’s no price you can pay someone that will improve his performance, if what he does comes from his heart. Mike clearly does what he does because of his passion. And this translates to his customers, one of whom, wrote this article. Click here to read it. If this is your first time on my site, please join me in helping employees and employers to become more brandful – and truly express their brand authentically.

One thought on “PetSmart – Brandful Example

  1. Thank you Julia for your nice comment about my article. When I asked Mike Miller about dog training..he said you don’t get into that profession for the money. He said he does it so that people won’t abandon their dogs or send them to the pound because they nip or won’t obey.

    He wants to save the dogs…a real “brandful” employee. Nice finding you.

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