Did you hear about the layoffs this week at HMV – a British electronics retailer? One of the employees who got laid off was running their twitter account and decided to tweet what was going on as it was happening. Perfect example of what not to do.
It’s amazing how far the brandful workforce approach reaches. It gets at the root of running a good, solid business. If you don’t, then it will eventually catch up with you. You can’t decide at the last hour to start treating your employees better. It’s something that has to be part of your way of doing business; an accepted norm. If your organization doesn’t have sound internal practices, they can be changed over time, however it does take time, but it will pay off.
Brandful employees continue to promote the brand long after they are gone, regardless of the reasons they leave. But the flipside – having employees that are disgruntled – can force an organization to pay the price, as seen in this article about HMV.