At the Canadian airline, WestJet, the employees call themselves “WestJetters.” It’s usually a sign that a company has a brandful workforce when the employees come up with a more endearing name for themselves than employee. At IBM, they are called “IBM’rs” and my favorite is still Wegmans who employ “Wegmaniacs.” (Please send me your examples as I like compiling them for future reference.)
Back to the WestJetters. About 150 of them recently volunteered to participate in a recent Christmas miracle for the passengers flying from Toronto to Calgary. Imagine the following travel experience: You are with your family at airport check-in. You notice a large screen in the check-in area with a live streaming video of Santa Claus interacting with you and asking you what you want for Christmas. So you tell him with a chuckle what you want. You board your flight and spend about five hours before landing in Calgary and wait for your bags to arrive at baggage claim. But before your bags arrive, you start to see individually wrapped gifts coming off the conveyer belt. You start to notice other passengers finding gifts with their names. Then you see a gift with your name on it! You grab it and open it and find that it’s exactly what you told Santa a few hours back at the check-in. This blog post cannot do justice to watching the 5-minute video synopsis.
Now, imagine you are a WestJetter. How would you feel to have participated in or simply been employed at a company that produced such an event? Would you want to spread the news about your employer and promote the brand? I would be thrilled to reach out to everyone I knew to brag about such a true story. If you have a holiday story about a brandful employee or a brandful workforce, please share it with me.
For other brandful examples or to share this one, click here or purchase my book, The Brandful Workforce: How Employees Can Make, Not Break Your Brand.