When was the last time you had an interview or heard about an interview in which the employer highlighted what they are NOT? The usual pitch is what they offer in terms of benefits, pay, perks and all the great enticing things you would expect when a company is trying to whoo you over. How would you react in an interview in which the recruiter or hiring manager told you specifically what you should NOT expect? Would you be more inclined or less inclined to be interested in the position? Maybe it would depend on the details. At any rate, I believe it would help employers and employees make the right employment decision, whichever side of the table you are on.
Sometimes, companies forget that hiring the wrong folks can be more damaging than not hiring any folks at all. One way to prevent this, especially when we are talking about the brand (internal and external), is to be completely open about who you are, as well as who you are not. I recently saw that Ikea communicates in their recruitment efforts: “leave your ego at the door.” They specify that they don’t have tolerance for anyone with a big ego, as teamwork and humility is part of their success. Think about your organization and what you can relay to potential candidates that would help you prevent hiring the wrong employees. Send me a note and let me know or post your comments here.