Another example of how swag can spread the brand. So I was on the road recently and came across this truck that had the words: “World Leader in Telecom Services” and the Ericsson name and logo – It was much classier than a bumper sticker. Had to take a picture. I’m not sure if this truck is owned by an employee, but my guess is yes. It may even be owned by Ericsson, but it’s such a great company, I wouldn’t be surprised if the owner of the truck proudly placed these words on himself voluntarily!