Everyone love storytelling. It’s not just about spreading your brand message. It’s about constantly creating and evolving your brand with those who love it most. And those people should include employees, who routinely go above and beyond to make the brand promise come alive.
One great example that I saw recently was someone who jokingly tweeted from an aircraft as he was boarding his flight: “Hey, @Mortons – can you meet me at newark airport with a porterhouse when I land in two hours? K, thanks. :)” He was absolutely shocked when he landed and found a guy in a tuxedo greeting him, holding a hot porterhouse steak in his hands. I’d love to hear more of this story from the employees who made it happen and how this story continues to serve the excellent brand, inside and outside of Morton’s.
Read the full text, see the photo and read about other stories here:
In brandful organizations, these kinds of stories are real and frequent, and they fuel the ongoing brand promise internally among employees, as well as externally with customers. They reinforce the reason that everyone is brought together by the unique products and services the organization delivers.
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