Never mind calculating your company’s brand value, let’s skip straight to your individual employees. Sure, they are hired to do a job, and getting that job done is first and foremost. However in this age of customer and employee engagement where success is built on authentic and on-going relationships, every employee can be doing more than getting their work done. That’s what a brandful employee is all about – being a part of the growing brand and adding value to it.
But how significant can one employee be to the brand? When you think about the thousands or millions of individual interactions that make up a company’s product or service offering, you can begin to understand and appreciate the value at the individual level. One employee can make or break the brand for any given customer. And this is where the focus should be.
Here are some questions to consider:
• Are your employees set up on social networks to best advocate for your brand? (either helping with recruitment or customer engagement)
• Do your employees participate in product or service innovation?
• Are your citizenship efforts integrated with your brand and the employee experience?
Once you know the value your workforce brings to your brand, you’ll also learn how to increase that value. The power of building a brandful workforce is that it simultaneously improves both customer and employee engagement. For more on this topic, follow my blog at www.brandfulworkforce.com/blog, follow me on twitter (@juliagometz) or join the LinkedIn Group (The Brandful Workforce).