I am happy to be featured as a guest blogger, or “guest-thought-leader” as they so nicely call it, for Capital Analytics. I joined the advisory board to lend some expertise to this growing organization which provides advanced analytics in the area of human capital – or the workforce. When I built the People Analytics function at JetBlue, I faced many challenges. It was quite an exciting time and before analytics exploded in the field of Human Resources. We learned a lot, took risks, explored a new frontier. In the end, we were able to set up an incredible database of information – ready to answer those timely questions about the workforce, with the top executives. I enjoy sharing my experiences with the other board members and the executive team of Capital Analytics. Check out my guest blog to learn more about how I started The Brandful Workforce from an analytics background. And don’t forget to click around on the Capital Analytics site to learn about their thoughtful and bottom-line approach to human capital measurement. Here is my blog.