Performance Inspired Features Brandful As Guest Blog

My colleagues at Performance Inspired, an Atlanta-based consulting and training firm that helps organizations elevate performance through the science of inspiration (see Forbes America’s 25 Most Inspiring Companies List), has featured the Brandful Workforce approach on their blog this month. A brandful workforce is one that promotes the brand of the organization. The impact that employees are having on the brand is increasing, especially with the rise of social media. The full approach on how you can build a brandful workforce, or be part of one, can be reviewed in my book, The Brandful Workforce. The world of branding is changing. Click here for the blog and to keep up!