I saw this article on twitter about a hair salon in Seattle, whose employees post weekly videos talking about their work. This is branding at its best, especially for small businesses. It can also be considered employee blogging or using social media to improve the brand of the company. It’s quite engaging and not only draws in more customers, but keeps the employees excited about working there. They enjoy being brandful because they are doing what they love. They are a great brand match for their employer.
Click here to read the article.